Calvin Klein Secret Obsession seduces with an opulent Oriental floralformula
The campaign for the fragrance Secret Obsession has already caused a lot offuzz. Commercial showing Eva with impure thoughts emphasizes provocation withEva's sexy voice which tells all her sexual secrets. TV networks andadvertisers did not like the commercial, precisely because of too accentuatedsexual implementations.
Print campaign was created in black and white version with Eva in passionaterapture on the photographs. It is mentioned by the house CK that the videocommercial tells the whole story, while print form of photographs can capturejust one moment of passion. Fashion and lifestyle magazines will publish thecommercial from September 2008.
And what did Eva Mendes say about the perfume when she tried it? 'WhenI first tried Secret Obsession, I was completely taken over by it. When youfirst try some kind of food and you instantly have a craving for anotherbite – that is exactly how I felt when I tried the perfume SecretObsession. Secret Obsession was created by Givaudan, Ann Gottlieb and CaliceBecker.
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Fragrance Characteristics:
Calvin Klein knows sexy and secret obsession is an intensefloral/oriental fragrance that is sultry and addictive. Between love and madnessis the secret of this intoxicating scent, with its complex blend of exotic plum,mace, rose de Damas, Egyptian jasmine, French orange flower, spicy orchid,ylang, tuberose, Moroccan cedarwood, wormwood, cashmere woods, burnt amber,Madagascan vanilla, Australian sandalwood, Florentine orris root. Calvin KleinSecret Obsession Eau De Parfum Spray for Women 3.4 oz
Fragrance Notes:
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Top – plum, rose, nutmeg, mace
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Middle – tuberose, jasmine, orange blossom, orchid,ylang-ylang
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Base – amber, sandalwood, vanilla, cedar, wormwood,cashmere wood, orris