Coach presents its new signature fragrance – Coach the Fragrance – inSeptember 2016. The fragrance bears the same name as the 2007 edition, but isdefinitely a completely different creation with composition and bottle. Coachthe Fragrance is designed as a scent that will convey the spontaneous energy andcool vibe of New York City. According to Stuart Vevers, the creative director ofthe house, Coach The Fragrance is “a fragrance that representsCoach’s free-spirited attitude…a scent that is individual, authentic,and cool.”

The actress Chloë Grace Moretz has been chosen as the face of the newfragrance and the campaign shot by Steven Meisel. She represents theall-American girl with “youthfulness, modernity, authenticity and naturalbeauty.” The actress said: “To me, this perfume is everything I love aboutCoach. It’s modern and happy. It perfectly captures the spirit, energy andexcitement that Stuart has brought to Coach.”

The composition is floral with vibrant top notes of raspberry leaf, pinkpepper and pear, which represent the energy of New York. The heart includes anauthentic accord of Turkish rose, laid on the base of suede musk and sandalwood,which symbolize the leather accessories that made the brand famous. PerfumerJuliette Karagueuzoglou signed the creation.

Fragrance Notes:

• Top Notes: Raspberry Leaf, Pink Pepper, Pear
• Middle Notes: Turkish Rose, Gardenia, Cyclamen
• Base Notes: Suede, Musk, Sandalwood, Cashmeran