Jimmy Choo opens a new chapter with Jimmy Choo Man Blue, expressing acontemporary facet to match today’s lifestyles. The barriers between workwear and street wear have been erased; anything goes for the confident yetcasual man of today.

His dark blue suit is casual yet elegant over a simple t-shirt, his crispwhite sneakers the perfect accessory wherever he goes. Effortless in every way,he exudes a relaxed confidence and a magnetic attraction that is evident in thefragrance he wears, aromatically fresh on the surface yet resolutely masculine,with hidden earthy depths.

This dynamic new scent in Jimmy Choo’s masculine fragrance franchise is aplay on contrasts like the multi-facetted Jimmy Choo man himself, an instinctivewoody aromatic leathery scent. As the Jimmy Choo Man leaves home, he jumps onhis skateboard and speeds along the pavement, the breeze tousling his hair, thesound of rock music resonating in his ears. His is a contemporary sensuality inline with his busy lifestyle, he loves the good things in life and transcendscodes – rules are made to be broken to live the life he dares.

The woody aromatic leathery fragrance was designed for Jimmy Choo by NathalieLorson. “I composed this set of textures around three impacting elements: thearomatic and velvety texture of sage leaves, the grained and raw texture ofleather and the smooth texture of sandalwood to create a masculine and modernaddiction,” explains Nathalie Lorson.

Fragrance Notes:

• Top Notes: Clary Sage, Black Pepper, Bergamot, Lavender
• Middle Notes: Leather, Cypress, Ambergris, Apple, Pineapple
• Base Notes: Sandalwood, Vanilla, Vetiver, Patchouli